One Powerful Marketing Idea You can Use Immediately To Explode your Sales!

One of the least used means of wining customers is strategic alliances. Many do not even know how to go about it, yet it is being done by big corporations every time. 

Let me give an example here, fast food and filling stations! Have you ever wondered what an eatery is doing at a pump station? That is strategic alliance in action! What about various mobile service provider and makers of mobile phones? Look at the alliance between Microsoft and Nokia; it resulted in Nokia lumia powered by windows 8. Recently, some banks are involved in the sales of laptops, why? They have the market, and the maker of laptops have the product; a perfect situation for strategic alliances!

The list is endless. But what really is strategic alliance? How can you use it to boost your sales?

Strategic alliance is when two or more businesses come together in other to promote their interests in a mutually beneficial way. Opportunity to enter into strategic alliances are opened to all businesses one way or the other.

Of course it is easier for businesses who do not consider themselves as competitors. But even competitors may find that strategic alliance may be more beneficial for both rather than direct competition.

Now that we have an idea of what it is, how then can we use it in a practical way?

Let me give some examples. Say you have a car cleaning Services Company, what you need to do is to produce tickets, talk to gas stations (filling/petrol stations) mechanics or motor dealers. Tell them you will clean their customers’ cars for free say twice as long as they can produce the ticket.

The ticket may even bear both your company and their company’s name. I bet any one of these people who is wise will of course agree to your request, and you know what? If your work and your customer relations are good, you will win many customers out of these people and your fame will spread abroad.

What if you have a laundry business? Enter into strategic alliances with tailors, seamstress, cloth sellers and even Banks! You will wash their customers’ cloth free for the first time, I dare you to try this and see a tremendous growth in your customer base!

One thing however, since these people probably have businesses doing things for them before, you must tread with discretion and your service must be above reproach, and remember to put a space on the ticket where they could put their phone number and e-mail addresses. If you could get this, well you are on your way to turning your business into a million dollar business.

Strategic Alliances can be extended to virtually all businesses. It is a great way of building unlimited potential client/customer profile. Now by definition, strategic alliance must work for both parties. That is why you should design it in such a way that the other party too will benefit. How? If you are doing the first job for free, it should be made to serve as a bonus for the customers/clients of the other party. I am sure you understand what I mean.

Task your mind to produce excellent ideas to implement in the use of this powerful marketing idea.