The First Customer You Must Win!

Wining customers for your business is the number one job that you must do with all the passion you have got.

However, before you can attract and win other customers, there is a particular customer you must win at all cost. This customer is the bridge to other customers, if you can convince and win this customer; you are assured of a flood of customers to your business and products. This customer will never be tired of marketing your products/services; he/she will work tirelessly for you and will design any means to get as many customers as possible.

So who is this Customer? Who is this all important Client that must believe and accept your business before any other clients? Who is the Customer you must first sell your products/services to?

The greatest and number one customer you must win is - yes you guess right…. YOU!

It is interesting to note that so many business people do not believe absolutely in their business, it tells in the way they talk about it, the way they do things, even the way they talk to their employee and customers. They are not confident, they are afraid for the future of the business. The question is if you are not persuaded, how can you persuade others?

You must be absolutely sure about the benefits and results that your services will achieve for your clients/customers. So now sit down and write down all of your various services.

Write down the features of each service. Now write down the benefits of each feature, what are the benefits to any organization that purchases any of your service or product.

Be absolutely clear about those benefits, people buy benefits not feature. Do this for all of your service.

If you are really convinced sincerely and you have absolute unshakable, enthusiastic belief in what you offer and the benefit to your clients, then your marketing will be really effective. When you sincerely believe you are offering the customer something of true value, there is all probability that the customer will sense it as such.

If you know what you are doing, love what you are doing, and believe in what you are doing, you will be totally sold on the products and services you offer, and that is the greatest customer you will ever win.

So ask yourself, do I believe absolutely and unshakably in what I do? Am I sure it will add value to my clients? Do I really believe in my ideas and services? Have a time to imagine what your clients will look like after purchasing your services. If you can see a happy, satisfied and fulfilled clients/customers, then you have sold yourself.