How do you make money in your business? Now let us face it,
all of us want our business to be successful, in fact we want it to be the best
and of course we desire to strike it rich in our business! The good news is
that all these desires are perfectly normal and achievable.
What if I tell you there is just one activity that will make
you all the money in your business? Yes, Just one activity!
Now that will really simplify things don’t you think?
Suddenly you are clear about what you should focus on. You are sure of what
activity you should concentrate on.
You focus all your resources, energy, and time on this one
activity and you are making tones of money!
What is this activity? Let me warn you, there is no ‘secret’
anywhere. You remember all those buzz about secrets to wealth, to success, to
health, bla bla bla… Really, there is no secret, the simple truth is all we
need to succeed in either our business or our personal lives are common sense,
time tested principles which are readily available all around if we will only
be avid learners.
So, what is that activity? Yes! You guess right; it is ‘Marketing’.
All other activities are cost centres, the only revenue source in any business
is marketing.
If you will continuously learn everything about marketing,
focus on it, invest at least 80% of all your resources, whether money, time,
energy, people on it, you will be amazed at how rapidly your business will
grow.
I am taking it for granted here that you know what you are
doing, you have a great service and good product that add value to your
customers, if you do, then focus on marketing.
Marketing involves all effort you put into selling your
products and services.
So what should you do? Every week, invest in one major
marketing activity, whether it is online campaign, distribution of flyers,
promotion, radio/television advert, forming a strategic alliance (you can check
my archive on strategic alliance) putting up a referral system, whatever it is,
implement at least one marketing idea every week.
Train your sales people, put them under intensive training
and see the tremendous benefit your business will reap!
If you will do these, believe me your business will be very
successful and you will of course make MONEY!
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