The Purpose of a Business
What is the
purpose of a business? To make profit? To satisfy the financial goal of the
investors? Wrong!
The purpose
of a business is to win CUSTOMERS! And any business that fails to realize this
will soon close shop.
Your Customer, your Business
The
importance of customers to a business is like the importance of the heart to a
human life.
A business
exists in the first instance because there is a particular customer need that
is not been met satisfactorily
Your
customer is your business, they pay your salary, they keep your business
running, and they determine how long you are going to be in business.
They
determine your profit/loss.
How to Win Customer
The first
step in winning customers is to know there need.
All
businesses should direct their resources to finding and satisfying the
customers’ need.
Needs abide
everywhere around us, never start a business without a clear need(s) you want
to satisfy or the specific class of customer you want to serve.
How to make Them keep coming
Treat your
customers as king, give them a reward for doing business with you. Offer them a
money back guarantee on your product/service
Always make
it easy for them to buy from you, train your sales people on customer relations
management.
Always
listen to their complaints and resolve it immediately preferably in their
favor.
Go out
there get to know your customers, listen to them. Know their worries, what they
like about you and your business, what they want you to add or remove.
Let every
decision in your business be taken through the eyes of the customer.
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