How To Make Customers “Love” Your Marketing To Bits

Introduction

How do I make my products and services sell better? 

What should I do to make prospects buy my products or engage my services?

The answer is simple – Make people like you. It’s a fact: We only buy from those we like and trust. 

If you want your products to sell like crazy, apart from having a top-notch product… the next thing you should do is to make your customers like you. Make them feel good about you as a person, about your business and finally your products. 

Although I’m routinely “pitched to” by a variety of marketers and companies, I find myself buying only from those I like. This special report covers several effective steps to make customers “like” you.

How to Make Your Business Stand Out from the Crowd!

The goal of every business person is to ensure that his/her business stands out among the crowd, it does not matter whether the business is online or offline. Standing out among the competitors is actually one of the fundamentals of any marketing strategy.

If people do not know what you do, where you are or if you are hidden away among your competitors, you may be in trouble.

It is crucial to your business success to send out a very clear message that you are here, you are ready, willing and able to be of service and most importantly of all that you are great at what you do.

Now, there are numerous ways and methods to increase your chances of standing out from the crowd, and we will be exploring some of these ideas.

Promote Your Business from the Outside In

It is really funny how so many offline businesses have not seen the huge advantage in outdoor signage. Outdoor signage works seven days a week, 24hours a day, whether you are open or closed. Use it to its full advantage.

The Secrets of Powerful Letters From The Man Who Sold Coal By Train Carload

            Okay, the next secret from the ages comes from “The Robert Collier Letter

Book” by Robert Collier. This has long been out of print and very difficult to locate. Collier was able to sell almost everything under the sun and make millions. He started out selling coal by the train carload just through direct mail letters. Robert Collier’s book is practically the bible of how to write letters that get results...and right now I want to reveal to you how to use a few of his little-known secrets of effective sales letters.

            Collier tells where the idea for his famous “Will you do me a favor?” letter came from. He tells how he read about a manager whose company had been extremely competitive with another company and it was in this manager’s best interest that the two companies should join together. This manager figured that people feel most kindly to someone for whom they’ve just done a favor for. So he went to his rival and asked him for a favor, he wanted to know how to handle customers taking advantage of their terms. Well, this little technique helped to bring these two companies together.

How to Have A Money Making Online Presence Within the Shortest Time

Here is an article I believe is really invaluable. I can not actually remember where I got it from!

Online presence without a proper foundation is like a bridge without strong holding pillars. Social media can only be result-oriented and outcome-focused when and only when the strategy is right.

There’s a pecking order when it comes to structuring a complete online presence for your business. Being conversant with platforms like Facebook, Google+ Twitter or Pinterest doesn’t mean your content strategy, SEO and e-mail marketing are fuelled enough to last the journey.

In order to get the expected return on social media investment  and not to drain all of your efforts, there must be a combined effects between your social media reasons and expectations, proper content to increase your voice and of course e-mail strategy to exchange through.

The most valuable asset and joy of a healthy online presence is an engaged e-mail list and people that are enthusiastic to hear from you.  Between 500 and 1000 or more responsive e-mail followers trumps 25,000 Twitter followers every day when it comes to actually promoting the things that make you money.

If you want to achieve sustainable online presence that is outcome-focused, you have to focus on building a list of e-mail subscribers that want to hear from you and social media will become an instrument set to help you do more of that.

Dangote, Africa’s first $20bn man —Forbes

The President/Chief Executive of the pan-African conglomerate, the Dangote Group, Aliko Dangote, has become the first African entrepreneur to lay claim to a $20bn fortune, thus becoming one of the 25 richest men in the world.

This is on account of the stock value of his largest holding, Dangote Cement, leaping about three-fourths since March when Forbes released its annual ranking of the world’s richest people.

Dangote’s 93 per cent stake in the cement company is now worth $19.5bn, according to the magazine.

Dangote Cement becomes the first Nigerian company to achieve a market capitalisation of over $20bn.

Added to this are his controlling stakes in other publicly-listed companies like Dangote Sugar and National Salt Company of Nigeria, and his significant shareholdings in other blue-chip companies like Zenith Bank Plc, UBA Group and Dangote Flour; his extensive real estate portfolio, jets, yachts and current cash position, which includes more than $300m in recently-awarded Dangote Cement.

Magic Words That Increase Your Bottom Line

            Maybe you’ve heard the expression “sell the sizzle not the steak.” Well that’s Elmer Wheeler and his book “Tested Sentences That Sell” from 1937 reveals the ‘tested selling sentences’ that Wheeler uncovered by testing over 105,000 words on more than 19,000,000 people. 

            Doing so he found conclusive evidence that certain words would produce incredible differences in results over other words. And I’ll tell you all about them in a moment, but first it’s interesting to know the way this all got started. When Wheeler was an ad salesman for several newspapers he developed a fine sales presentation for retail merchants. He would come in and tell the retailers about his paper’s large circulation and how people who needed to buy shirts, hosiery, umbrellas, etc. would be done to their store to buy. But the reply he got was “So what?” The retailer would point to hundreds of people in the aisles of his store and tell Mr. Wheeler they come down here but they don’t buy.

Business Success: How To Think Strategically About Your Business (By Gary Lockwood)

Business Success: How To Think Strategically About Your Business (By Gary Lockwood)

Business Success: How To Think Strategically About Your Business (By...

Business Success: How To Think Strategically About Your Business (By...: Ready?... Set... Nah! NOW, we're getting nowhere!   At least once a year, most business owners, entrepreneurs, and professional...

How To Think Strategically About Your Business (By Gary Lockwood)

Ready?... Set... Nah! NOW, we're getting nowhere! 

At least once a year, most business owners, entrepreneurs, and professionals begin procrastinating about doing their annual planning. 

Why is this such a daunting task? For many, it's because most of us imagine annual planning as a huge, time-consuming and difficult chore. 

What if it was easy and quick? 

What do you stand to gain from effectively planning for next year?

Six Strategies for getting BREAKTHROUGHS in YOUR Business

 Here is the concluding part of the article:

How to take advantage of LEVERAGING: 

Here, you will regularly examine the results you get from the investment of your time and money. Leverage to produce high-impact results is attained through support people, automation, outside specialists, smart delegation and shrewdly managed priorities. Many entrepreneurs are still operating under the mistaken belief that results are in direct proportion to how hard they work. 

This is why it's so important to make wise decisions about how you invest time and energy. Why do you feel that there's more to do than you can possibly do? Because there IS more to do than you can possibly do. You must make choices. Often very difficult choices. 

It is imperative that you are doing the right things, every bit as much as doing things right. You've heard of the 80/20 rule -- 20 percent of all activities will produce 80 percent of the meaningful results.