How To Make Customers “Love” Your Marketing To Bits

Introduction

How do I make my products and services sell better? 

What should I do to make prospects buy my products or engage my services?

The answer is simple – Make people like you. It’s a fact: We only buy from those we like and trust. 

If you want your products to sell like crazy, apart from having a top-notch product… the next thing you should do is to make your customers like you. Make them feel good about you as a person, about your business and finally your products. 

Although I’m routinely “pitched to” by a variety of marketers and companies, I find myself buying only from those I like. This special report covers several effective steps to make customers “like” you.
 

Put these steps into action and you’ll bring your business to new heights! 

Rule #1 – Treat your customers as friends

If you want your customers to like you, don’t treat them as customers. Instead, go all the way out and treat them as friends. 

There’s a saying that goes, “No matter what business or industry you’re in, you’re always in the marketing business.” What this means is no matter what you sell, you should always assume the role of a “marketer” who’s constantly thinking of innovative ways to further your business. 

While this may be a good piece of advice, it’s potentially damaging if you stick to it wholeheartedly. 

The next time you try and pitch your products, people will only see you as just another “marketer” – cold and impersonal. No one likes marketers because we know they’re only after our money. A marketer has no care or concern whatsoever for our well-being, only our pockets. 

But how do you become a friend to your customers? Here are some simple but effective ways: 

•      Routinely write them personal notes, asking them how they’re doing. In other words, actively follow up with your customers even after they have purchased your product. 

•      When selling to them,  be as objective as possible. Don’t assume and insist that your product works best. Know their needs first, then advice them base on those needs. If another company does offer better value for them, come up with another offer that beats it. 

•      Tag your personal email or phone number to each piece of marketing material you send out… and encourage your customers to call you. Make it clear that your doors are always open for them whenever they need it. 

•      The next time a problem crops up, instead of refusing to help and saying “Sorry, that’s our company policy.”, think about what you would do if this were to happen to a friend. What can you do, in your capacity, to help your client? 

•      Be honest and sincere when selling. You wouldn’t want to lie to your friends or family, similarly you shouldn’t lie to your customers. 

Recently a customer of mine contacted me regarding the shipping costs of a CD. Due to an oversight, the customer thought that the CD would be shipped to him free of charge. But instead of telling him, “That’s our company policy” and refusing to render any assistance, I thanked him for the business and waived the shipping costs. 

It was a slight loss but there’s nothing to beat the publicity given by a happy and satisfied customer. 

To be continued.

  By Yeo Feng