One Smart Way to Never Cold Call Again!

In business, selling is the number one job. Of course, there are various ways to sell a product or service, but the fact remain that we will still have to talk to people, prospecting, and introduce our product or service.

Let us face it, most people are afraid of talking to strangers, in other words, most people are afraid of cold calling. However, to sell a product we must call on people!

Here, we have two challenges. Firstly, the fear of rejection from a stranger, and secondly, people rarely buy from people they do not know or trust anyway. In a simple term, cold calling rarely work as a means of building a successful business.

I am going to introduce you to a very smart way of building your network, this method is so fast, so easy and so powerful you will be amazed at what you can achieve within a short time.

The idea is to quickly build your network in a geometrical progression that will help you expand your business, make you sell more, and turn you to a sale guru.

So what is this idea? How does it work? How do you start using it immediately? Relax, I will tell you everything, but make sure you have a product or service that will really add value to your customers, products or services you can boldly introduce to your closest friend. O.k so you have a valuable product or service right? Let’s go!

Just follow the steps below:

•  Write down at least 10 people that you know personally and you feel will have interest in what you are offering. Done? Good.

• Write down 5 great benefits of your products or service. Have you done that? See, you are doing great already.

• Now approach these ten people one by one, whether through face to face meeting or email, and introduce your product or service to them. Tell them the 5 benefits of your product that you wrote down previously, remember? You can do that very easily after all they are your friends.

• Note those who really show interest in what you are selling, ask them what benefit(s) really captured their attention.

•  This is where it becomes interesting, for every one of those people you talk to, gently ask for at least 5 of their friends they feel will benefit from your product or service, it does not matter whether the person you spoke to buy or not as long as they can recommend their friends you are still a winner. Make sure they are willing to let you introduce yourself to their friends as coming from them. The reason? Now you got it! We all will listen to anyone who says he is from a friend we respect. Can you see that you have killed cold calling?

•   Repeat the process for everyone you are referred to, o.k, you wonder why I did not tell you from the beginning that it is a referral system.

Well, most people would stop and say ‘well I know all about referral strategy,’ but, see how simple I made it? Go out there, try it out, build your business and become really successful! See you at the top.